DESIGN FACILITIATES FIRST IMPRESSIONS
Frankly, so many websites on the internet are boring and basic, have terrible layouts, lack any style and atmosphere. A business, or a nonprofit, or a serious project should reflect the people behind it, their vision, their attitude, their personality, their community.
Without seeing the value and merit in intentional and creative design, business owners miss out on a fundamental part of being an entrepreneur and being business-savvy, which is valuing how they present to the world.
Websites are often the first point of contact a potential customer has with a business. If they are unmemorable, difficult to navigate, and lack energy – that comes through to the person interacting with your business.
Design allows you to make a first impression, that sticks.
FUNCTIONALITY LEADS TO ACTION
The purpose of a website is to provide the a place where the exact information or need that a person is looking for can be found.
When they find this place, they shouldn’t have to look anywhere else. They should know that they found the exact business or person or solution they were looking for, and therefore take the next course of action on that website.
It could be deciding to drive to your restaurant for dinner, to fill out a patient inquiry form, to request a quote for the service you provide, to purchase the new book or the new product you just launched, etc.
The quality of information on your website matters. The way your landing pages are laid out matters. The location of call to actions matters. The placement of images matters. Don’t throw a site together. Make every aspect of your business, including your website, an avenue to provide meaning and solutions to the people you serve.
As the saying goes, you need to take care of the things that take care of you.
PURPOSE & MEANING ARE FOUNDATIONAL
Our clients run their businesses and nonprofits because they genuinly care about the people they work with, provide for. They care about their community, both locally and globally.Â
When we built out a digital hub and marketing plan for our clients, the foundation of that strategy always goes back to the people and places they are serving. And the aspects of their venture that are the most meaningful and fulfilling to them.Â
INFORMATION IS KEY
A well designed, well-laid out website becomes a resource to those interacting with it.
Many of the websites and marketing campaigns include sections dedicated to informing and educating others.
Most people use the internet to research, to find answers, to get a better understanding – your website should be a one stop shop for them to find out everything they need to know.
Known for her supportive, grounded approach and her belief in small business success, Lauren has extensive experience in and a passion for artistic and functional website design, project management and organization, entrepreneurial creativity, and the arts at large.
Lauren’s unique range of experiences and understanding of human behaviour, spirituality, and interpersonal relationships is highly sought after by passionate individuals within the arts, sciences, and business.
In her private client consulting practice she specializes in the unique interpersonal and strategic challenges faced by individuals who are running their own businesses. Ongoing clients include best-selling authors, nonprofit founders, CEO’s, and private practice surgeons.
In addition to private client work and public workshops, Lauren is the head designer and project manager at MWMC Design, a boutique agency specializing in helping individuals grow their business through their digital presence.