About Practitioner Presence
A decade of building for practitioners
who take their work seriously.
For over a decade we’ve worked exclusively with private practice medical and healing professionals — from advanced surgical specialists to somatic practitioners to depth psychologists. We specialize in skyrocketing the growth of private practice health practitioners.
We’ve worked with surgeons who’ve published in peer-reviewed journals and bodyworkers developing entirely new modalities.
Built for the kind of practitioner who would never send a patient to a website they weren’t proud of.
→ How this started
Over ten years ago I started working with a private practice microsurgeon building out his center in New York City. Not as a one-off project — I stayed on his team throughout. I watched how his practice grew, how patients found him, what they needed to know before they felt ready to reach out, and how the website became a real asset to what he was building. That relationship shaped everything I now know about how to do this work well.
From there I kept working in this space. More microsurgeons. Osteopathic bodyworkers. Practitioners across a pretty wide spectrum — some deeply rooted in modern medicine, others in more holistic or emerging approaches. The common thread was always the same: seriously skilled people who had put everything into mastering their craft, and needed their digital presence to actually reflect that.
The practitioners I’ve worked with aren’t dabbling. They’ve gone deep. They’re doing post-graduate training, publishing, presenting, refining their technique over years. They genuinely care about their patients and about the quality of what they do. That level of commitment deserves a digital presence that matches it — not a headshot and a booking link.
That’s what drove me to build Practitioner Presence specifically around this world. Because I know it. I know what these practices need, I know how to talk about what they do, and I know what a patient going through the research process actually needs to see before they feel ready to reach out.
Lauren Rains
Founder · Practitioner Presence
Denver, Colorado
Working closely with a private practice microsurgeon for over a decade taught me more about what these sites actually need to do than anything else could have.
→ What we build FOR OUR CLIENTS
Everything you’ve built in your career —
we build it into your site.
Think about the person who lands on your site at 11pm, deep in a research spiral, trying to figure out if you’re the right person for what they’re dealing with. That’s who we build for. Not for impressions — for that moment.
Your Credentials & Training
The right patient wants to know exactly who they’re trusting.
- Where you trained and who supervised you
- Certifications, licenses, and professional affiliations
- Published work, presentations, and continuing education
- Supervised hours and clinical experience
- Everything that shows how seriously you take your craft
Your Specialties & Modalities
Deep, specific pages for the work you actually do.
- One dedicated page per specialty
- Your approach, your methodology
- Written in the language your patients use
- Specific enough that the right person reads it and thinks: this is exactly what I need
Patient Education Pages
So they arrive informed, not overwhelmed.
- Condition and treatment explanation pages
- PubMed and research references organized by specialty
- FAQ — deep, categorized, actually useful
- Mini-courses and downloadable resources
- Content that answers real questions in your voice
The Patient Journey
From landing on your site to booking with you, every step is considered.
- Intake forms built with custom fields
- Booking and scheduling integration
- Footer CTAs on every page so there’s always a clear next step
- New patient welcome sequence so they know what to expect
- No friction between finding you and reaching out
SEO Built In
Built in from the start, not added as an afterthought.
- Every page SEO-optimized
- Long-tail keywords specific to your specialty and location
- Google Business Profile setup and optimization
- Content that matches what your patients are actually searching
- The groundwork that compounds over time
Google Ads Ready
So the right patients find you while they’re actively looking.
- Zip-code level geo-targeting
- Specialty-specific campaigns matched to landing pages
- Remarketing so you stay top of mind through their research
- Pay-per-click — you only pay when someone actually clicks
- Monthly optimization so it keeps getting better
→ Who you’re working with
Small team.
Full attention.
When you work with Practitioner Presence, you’re working closely with me and a small, trusted team. This isn’t a big agency where your project gets handed off. I stay involved from the initial discovery call through launch and beyond — and I bring in the right people at the right moments.
My designer brings a level of craft and taste that I’ve never found anywhere else. We’ve worked together long enough to move fast and stay on the same page. Between the two of us, your practice gets both the strategy and the aesthetic right, not one or the other.
You’ll never wonder what’s happening with your project. You’ll always have a direct line to the person who built the strategy and is driving the work.
Lauren Rains
Founder · Strategy · Content
10+ years working with private practice medical and healing professionals. Handles strategy, discovery, content direction, SEO, and client relationships from start to finish.
Our Designer
Design · UX · Visual Direction
Brings the aesthetic and the craft. Every site looks the way it does because of the care and attention that goes into the visual design — and the understanding that the design has to serve the patient, not just look good.