Freelancers wear a lot of hats. One day you’re building websites, the next you’re editing a video, managing a client’s SEO, or launching your own YouTube channel. As your work evolves, so should your business structure — especially if you’re operating under different services or creative identities.

At MWMC DESIGN LLC, we reached a point where we wanted more clarity in how we presented ourselves to the world. Not just for us, but for our clients too. That led us to launch a second public-facing brand: Novel Logic Studios — all while keeping everything under one legal business.

Why Two Brands, One LLC?

Our original name, MWMC Design, had become synonymous with web design, UX systems, and digital build-outs. But we had also grown into media production, YouTube design, innovation consulting, and internal creative projects — and it didn’t make sense to brand all of that under the same label.

Instead of starting a whole new company, we filed a DBA (Doing Business As) — also called a Trade Name — for Novel Logic Studios.

Now we operate with two distinct names:

  • MWMC Design for technical design work and client projects

  • Novel Logic Studios for our creative media work, internal experiments, and broader storytelling initiatives

Both are under the umbrella of MWMC DESIGN LLC — meaning one EIN, one bank account, one tax filing, but two flexible brands.

How You Can Do the Same (Especially if You’re a Solo Freelancer)

If you’re feeling boxed in by your current business name but don’t want to reinvent the wheel, this method might work for you too.

Step 1: Start with an LLC

If you’re a sole proprietor, consider forming a single-member LLC in your state. It protects you legally and gives your business structure. You can use your existing name or a neutral name like “[Your Name] Creative LLC.”

Step 2: File a DBA (Trade Name) for Each Brand

You can have multiple trade names under one LLC. For example:

  • “Northlight Web Studio” for client builds

  • “Forest Echo Films” for personal video projects

Check your state’s Secretary of State website — it usually costs $10–$30 and takes 10 minutes to file.

Step 3: Keep It Organized

Even if everything runs through the same LLC:

  • Use separate branding for each name (logos, domains, invoices)

  • Create a clear website section or About page that explains the relationship

  • Keep your bank account and EIN tied to the LLC, but use the DBAs on public materials

Final Thoughts

You don’t need to reinvent the wheel every time your business evolves. If you’re a multidisciplinary creative, this setup gives you flexibility, legitimacy, and clarity — all without the hassle of multiple LLCs, tax filings, or banking setups.

The world is more dynamic than ever. Your business structure should be too.

— Novel Logic Studios / MWMC DESIGN LLC