Google Ads Marketing

Bring Targeted, Highly-Interested Traffic To Your Business’ Website

Get started on bringing more customers to your website.

Questions? Give us a call at 973-713-3484.

Our Google Ads Strategies Promise To:

A successful Google Ads strategy, especially when combined with a professionally designed website and dedicated landing pages, can have a significant positive impact on your business. Here are nine impacts we consistently and exponentially deliver:

Google Ads places your business at the top of search results when people look for products or services you offer.

This boosts your visibility and helps potential customers click over to your website quickly.

 

With dedicated landing pages optimized for conversions, you’re likely to see an increase in the number of visitors taking desired actions, such as making purchases, filling out inquiry forms, or booking a session.

A successful Google Ads strategy focuses on relevant keywords and audience targeting, leading to higher quality clicks and better return on investment (ROI).

Effective Google Ads campaigns can help you outrank competitors in search results and gain a competitive advantage, especially if your ads are better tailored to user intent.

A successful strategy allows you to allocate your advertising budget more effectively by focusing on campaigns, keywords, and ad groups that deliver the best results. This prevents wastage of resources on less productive efforts.

Consistent presence in the top search results enhances brand visibility, making your business more recognizable and trustworthy in the eyes of potential customers.

Compared to some long-term marketing efforts, Google Ads can generate results relatively quickly. This is particularly beneficial for time-sensitive promotions or new product launches.

Google Ads provides detailed performance data, allowing you to analyze what works and what doesn’t. This data helps refine your strategies over time for even better results.

Dedicated landing pages provide a seamless and relevant experience for users who click on your ads. This leads to higher user satisfaction and increased chances of conversions.

High-quality traffic from well-targeted Google Ads campaigns can indirectly benefit your website’s organic search engine ranking by signaling to search engines that your content is relevant and valuable.

You’ll Be Guided Through Our 3 Step Workflow

A successful Google Ads strategy, especially when combined with a professionally designed website and dedicated landing pages, can have a significant positive impact on your business. Here are nine impacts we consistently and exponentially deliver:

Phase 1 of Workflow

After the initial discovery call, these two steps are essential for establish a genuine, professional, and mutually-involved working and creative relationship. It’s essential we tap into the same wavelegth.

This is where the ROI Nmomentum building begins:

  • Setup Google Ads account (if you haven’t set one up already) / Conduct thorough review of current marketing strategies.

  • Research and set up of relevant keywords with broad, phrase, and exact match modifiers, as well as negative keywords.
  • Create targeted Google search campaigns with a mixture of keyword modifiers, responsive ad copies, and targeting strategies.

Phase 2:
Ongoing ROI Strategy

  • Regularly review and analyze the performance of your keywords. Identify which keywords are driving quality traffic and conversions and which ones are underperforming.
  • Refine your keyword list by adding new relevant keywords and removing or pausing those that are not delivering results.
  • Utilize match types effectively to control the relevancy of your ads to search queries.
  • Monitor keyword search terms reports to identify new search phrases to target or negative keywords to add.
  • Continuously test different ad copies to see which ones resonate better with your audience. Experiment with different messaging, calls to action, and value propositions.
  • Use ad extensions to provide additional information and improve the visibility of your ads. Test different types of extensions like site link, callout, and structured snippet extensions.
  • A/B test variations of your ad headlines and descriptions to determine which combinations perform the best.
  • Continuously test different ad copies to see which ones resonate better with your audience. Experiment with different messaging, calls to action, and value propositions.
  • Use ad extensions to provide additional information and improve the visibility of your ads. Test different types of extensions like site link, callout, and structured snippet extensions.
  • A/B test variations of your ad headlines and descriptions to determine which combinations perform the best.
  •  
  • Continuously test different ad copies to see which ones resonate better with your audience. Experiment with different messaging, calls to action, and value propositions.
  • Use ad extensions to provide additional information and improve the visibility of your ads. Test different types of extensions like site link, callout, and structured snippet extensions.
  • A/B test variations of your ad headlines and descriptions to determine which combinations perform the best.
  • Regularly monitor your search terms report to identify irrelevant or unrelated search queries that trigger your ads.
  • Add these irrelevant search terms as negative keywords to prevent your ads from showing for those queries in the future.
  • Exclude placements that are not delivering the desired results in Display Network campaigns.
  • Regularly monitor your search terms report to identify irrelevant or unrelated search queries that trigger your ads.
  • Add these irrelevant search terms as negative keywords to prevent your ads from showing for those queries in the future.
  • Exclude placements that are not delivering the desired results in Display Network campaigns.
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Let Us Take A Look Under The Hood

Schedule a free discovery call with us, and we’ll evaluate your current strategy and brainstorm with you on how to skyrocket your results.

How We Get Started With You:

  • Schedule Discovery Call. We’ll assess your questions and talk about what you’re in need of.
  • Complete New Client Questionnaire. This gathers all necessary information for us to create an in-depth proposal.
  • Review & Sign-Off on Proposal. The strategy and scope will be well laid-out, and is open to your input.

  • Let the Collaboration Begin. We’ll get to work on your absolutely incredibly new website and marketing tool.

Questions? Call or Text at 973-713-3484 <3

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